Introduction
The holiday rental market in Somerset is fiercely competitive. From the rolling hills of the Quantocks to the dramatic coastline around Minehead, properties vie for the attention of discerning guests year-round. In 2026, one of the most effective ways to differentiate your property and attract a growing segment of travellers is to install a guest EV charging point. This guide explains the benefits, the practical considerations, and the return on investment for Somerset holiday rental owners considering this addition.
The Growing Market of EV-Driving Holidaymakers
The number of electric vehicles on UK roads has grown dramatically over the past three years, and their owners are actively seeking holiday accommodation that caters to their needs. Research from major booking platforms consistently shows that EV charging is now one of the top-searched amenities by a growing segment of travellers. For Somerset holiday lets, where public charging infrastructure can be sparse in rural areas, a private charging point at the property is not just a bonus for many EV drivers, it is a decisive factor in their booking decision.
The Impact on Booking Rates and Revenue
Properties that list EV charging as an amenity on platforms like Airbnb, Sykes Cottages, and Booking.com consistently report higher enquiry volumes and improved occupancy rates. Industry data suggests that EV-ready properties can command a 5-15% premium on nightly rates. For a Somerset property that earns an average of £800 per week, even a modest increase in occupancy and a small rate premium can generate thousands of pounds of additional revenue annually making the installation cost of a quality EV charger an investment that typically pays for itself within the first year or two.
Which Type of Charger Works Best for Holiday Lets
For holiday rental properties, a 7kW Type 2 tethered or socketed charger is the most practical choice. This provides a full charge overnight for most EVs, meaning guests arrive with a topped-up battery each morning. Avoid very slow 3.6kW chargers, as guests may find the charging speed frustrating. On the other hand, a 22kW or rapid charger is typically overkill and significantly more expensive for a holiday let setting. Smart chargers with access control features such as a PIN code or RFID card are recommended to ensure only your guests can use the charger.
Charging Guests for Electricity Use
One consideration for Somerset holiday rental owners is how to handle the cost of electricity used by guests for charging. There are several approaches. Some owners simply include charging in the rental price as a complimentary amenity, particularly if the property has solar panels. Others use a smart charger with metered billing to charge guests per kilowatt-hour used. Some platforms allow you to list a charging fee as a separate add-on. Transparency is key whatever approach you choose, make sure it is clearly communicated in your listing and booking terms.
Installation Considerations for Rural Somerset Properties
Many Somerset holiday lets are in rural locations, which can present some installation challenges. Properties in areas with single-phase power supplies should ensure their supply is rated to support a 7kW charger alongside the property’s other electrical loads. Outdoor installations may require weatherproof cabling runs and appropriate IP-rated charger enclosures. Listed buildings and properties within designated areas may need planning permission before external fixtures are added. A qualified OZEV-registered installer familiar with rural Somerset properties will be able to advise on the best approach for your specific situation.
Marketing Your EV-Ready Property
Once your EV charger is installed, make sure you shout about it. Update all your listing profiles to include EV charging as an amenity. Add clear photos of the charging point to your property gallery. Include information about the charger type, speed, and any associated costs in your property description. Consider adding your property to dedicated EV-friendly travel platforms and directories. Word of mouth among the EV driving community is powerful, so ensure your first EV-charging guests have an excellent experience and are encouraged to leave reviews mentioning this feature.
Available Grants and Funding
Somerset holiday rental owners may be eligible for government funding to support EV charger installation. If the property is used for business purposes, the Workplace Charging Scheme may apply. Additionally, some Somerset councils offer local sustainability grants for businesses investing in clean energy infrastructure. An OZEV-registered installer can help you identify and apply for any applicable funding, potentially reducing the upfront cost significantly.
Conclusion
Installing a guest EV charging point is one of the smartest investments a Somerset holiday rental owner can make in 2026. It attracts a rapidly growing pool of EV-driving holidaymakers, supports higher booking rates, and positions your property as a forward-thinking, environmentally conscious choice. The initial investment is modest, the returns are measurable, and the competitive advantage is real. If you have not yet considered an EV charging point for your holiday let, now is the time to act.
LPSEV Charging Powering the future with innovative, reliable, and smart EV charging solutions designed for modern businesses and sustainable transportation needs. Contact Us with our team today to discover high-quality EV charging solutions, expert support, and customized services tailored to your requirements.
